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What Is customer relatioship management?

I want to know the importance of CRM for competitive advantage. CRM's application using Management information systems.

Public Comments

  1. bwahahahah! taga SYKES ka?
  2. Are you a management student???? The modern studies in management have different approaches and area of study. One of such is Strategic Management. Some of the initial topics in Strategic Management go for the importance of Mission statement, Vision and values of an organization. Find a good book on strategic Management. Recent edition of STRATEGIC MANAGEMENT: CONCEPTS AND CASES FRED R. DAVID is one of good books. You will find many points. Pick as much you feel relevant to your assignment. If you know computer, you can convert your studies into Management Information System, alternatively seek assistance of one expert.
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